Follow the Frog – Messaging Energy Efficiency

Energy Efficiency is one part of many firms’ and individuals’ sustainability goals, and a very important part if you ask the City Energy Project. But there is a communication challenge both topics share as energy efficiency and sustainability can be abstract and complex. How does one communicate the benefits? How do you provide a call to action that is memorable and will deliver results? Finding creative ways to share your message can be difficult and is one the City Energy Project is discussing.


This morning I saw a video that was a great example of creatively accomplishing this messaging. Check it out –


I was introduced to the video by Ken Purdue, the Environmental Initiative Manager at Staples. Ken presented at the Green Business Network ( event this morning – wonderful to hear about all the great work Staples is doing.


What creative ideas have you used to educate and motive others towards Energy Efficiency improvements? Let us know on our LinkedIn Group.


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